DOLLY’S DREAM
BREAK THE SILENCE AROUND BULLYING
Anti-bullying Awareness
A powerful campaign resurrecting the words of a bullied teenager to offer hope to kids who are being bullied.
In 2023, Dolly’s Dream were in their fifth year as an anti-bullying charity. While wanting to raise funds to undertake their vital work, they also still needed to cement awareness of their role as a charity.
Our research revealed that 340,000 Australian kids stay silent about being bullied every year. Helping them speak up felt like the perfect way to raise some noise about Dolly’s Dream’s anti-bullying work. The message is delivered by the charity's founders, Kate and Tick Everett in the form of a line written by their own daughter, Dolly, before she tragically died by suicide after experiencing relentless bullying and cyber bullying.