How do you brand a movement designed to offer hope and solidarity to people working to end male violence against women?

Respect Victoria engaged us to develop a toolkit of comms to share with organisations participating in 16 Days of Activism, a global campaign led by UN Women encouraging action against gender-based violence. 

The centrepiece is The Walk Against Family Violence, a march through Melbourne and regional centres to raise mass awareness and action to prevent gender-based violence. To develop a brand identity for the Walk Against Family Violence, we drew on the strength of traditional protest posters, with the coloured blocks denoting inclusivity and collective solidarity.