A campaign celebrating trans joy and resistance, co-created with the trans and non-binary community.

Our first step with Transform was to apply our Empathy Model to gain a deep understanding of the needs of the trans and non-binary communities. We then entered a co-design process, engaging a trans and non-binary creative team from initial ideation right through to the delivery of the final assets. 

As well as a powerful launch film, we applied our clever production model to maximise Transform’s budget, giving them an extensive ecosystem of assets. These included brand stills, ecomm stills, brand social videos and a short documentary series to drive education around the experiences of the trans community.