A brand platform that de-stigmatises fertility treatment and provides a human face to a sometimes confusing industry.

Virtus Health represents some of Australia’s most trusted IVF clinics, including IVF Australia and Melbourne IVF. They came to us needing to reconnect with their audience – while they offered some of the world’s most advanced fertility treatments, their brands were getting lost. 

We began with in-depth brand strategy – including clinic and lab visits, stakeholder workshops, competitor research and audience conversations. This informed a new brand strategy, brand platform, full visual brand language, brand guidelines and campaign creative. Followed by staff training and engagement. We worked with Virtus Health to build Your Fertility Family from the ground up, rolling it out across four states nationally as well as to Singapore.