THE CONVERSATION
MAKE BETTER DECISIONS
Awareness Campaign
In an age where young people get their news from social media, we want to show them why they should lean in to The Conversation.
The Conversation is advertising-free and works closely with academics on all their content, prioritising facts, evidence and research over profit or clicks. We created a fast and furious short social film designed to challenge young people to think about the information they consume and how it impacts their day, encouraging the news curious to go where the quality of the information is better.
The Conversation
News from Experts
Subscriber Campaign
A campaign challenging people’s eroded trust in news, giving them an alternative to support.
The Conversation is the world's biggest independent news publisher, ad-free and based in Melbourne. They need readers to subscribe, otherwise they fall off their radar as a regular news source.
We developed a campaign challenging the reasons trust in news has eroded, supporting it with tactical posts that tapped into the news stories of the day.
