A campaign uniting the nation to end bullying.

Our 2024 campaign for Dolly’s Dream builds on their reputation as the country’s leading anti-bullying charity, established via previous years’ campaigns. It rallies the country behind the powerful CTA to ‘Go Blue To End Bullying’, demonstrating how everyday Australians are undertaking heroic feats to help raise funds for Dolly’s Dream’s much needed anti-bullying programs. 

The campaign truly galvanised the nation, raising nearly $1.2 million (a 40% increase on the previous year) and reaching nearly 20 million Australians. The creative inspired the media community to give generously, with over $13 million in donated media.