A launch campaign for a brand representing a love letter from one woman to her wife’s skin. 

Poetry is a tiny, independent brand born from its founder’s need to find a product that was gentle and effective on her wife’s sensitive skin. Given it was entering a very crowded market, we needed to carve out space, building on its ethical cred and whimsical nature.

Our team leaned into our extensive beauty and fashion experience to launch Poetry with the disruptive confidence of a more established player. The campaign reflects the gentle generosity and poetic spirit of the product – with production values to match.